Faith-based streetwear brand
Conversion rate from 0.64% to 2.4% on steady traffic.
Traffic stayed in the same range, about 14,000 to 29,000 sessions a week, while the share of visitors who bought nearly quadrupled. The gains came from the new headless storefront, offer-led landing pages and a cleaner path to checkout.
3.7x
weekly conversion rate, Sep 7 – Oct 10 average vs. week of Oct 19
+324%
sessions reaching checkout, Sep 1 – Oct 28 vs. prior 8 weeks
+208%
completed checkouts, same period
2.42%
conversion rate, latest week

Source: Shopify Analytics, Conversion rate over time report, human sessions, by week, Sep 1 – Oct 28, 2026 (dashed line: Jul 5 – Aug 31). Shopify changed its session definition on Sept 22, 2026. Brand name withheld.