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Headless storefronts that sell.

We build fast, custom Shopify storefronts on a headless stack, keep Shopify's checkout, and tie every change back to revenue. The brands below moved to our builds and sold more online.

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What we do

How we run it.

Headless Shopify builds

A custom front end on Next.js and Shopify's Storefront API. Your catalog, inventory and checkout stay in Shopify.

Speed

Pages served from the edge and rebuilt when products change, so the site stays fast on drop day.

Merchandising

Drop pages, colorway swatches, complete-the-look and collections built around how your customers shop.

Tracking from day one

Pixels, server-side purchase events and analytics wired before launch, so nothing goes dark at cutover.

Clean cutovers

DNS and domain moves with a rollback plan, timed around your sales calendar.

Theme work

Prefer to stay on a Shopify theme? We build PDPs, collections and landing pages in Liquid too.

Case studies

What happened after launch.

Faith-based streetwear brand

New headless storefront plus Meta: online sales up 160% in two months.

We took over the storefront and paid media on September 1 and moved the store to a headless build in the same month. In October, tee offers and a new drop ran through the new site and Meta, and the store had its biggest online weeks since we started.

4.4x

online sales in the week of Oct 12 vs. the pre-engagement weekly average

2.36%

conversion rate in late October, up from about 0.6% in September

3.7x

online orders, August vs. October

7.0x

MER in the launch week

Shopify total sales over time, August to October vs. the prior three months

Source: Shopify Analytics. Online sales only (storefront, Shop app, Facebook & Instagram); wholesale and in-person sales excluded. Brand name withheld. October figures run through Oct 28. Chart shows all channels.

3-year-old streetwear brand

Headless storefront: conversion rate up 2.6x.

We moved an established streetwear store to a headless build in mid-September. Same catalog, same traffic sources. Conversion rate went from a 0.72% average across the second and third quarters to 1.85% in October. In the five weeks after launch the store averaged $37.6K a week in online sales, up from $30.0K in the six weeks before, with 24% more orders per week and its highest average order value since spring.

0.72% → 1.85%

conversion rate, Q2–Q3 average to October

+25%

average weekly online sales, five weeks after launch vs. six weeks before

+$7.6K

extra online sales per week, about $33K a month

$122

average order value in October, up from a $110 summer average

Source: Shopify Analytics. Online sales only (storefront, Shop app, Facebook & Instagram); wholesale excluded. Before: Aug 3 – Sep 13. After: Sep 21 – Oct 25, 2026. Summer average order value is June – August. Conversion rate from Shopify Analytics: Apr 1 – Sep 30 average vs. Oct 1 – 29, 2026; traffic attribution was corrected as part of the September relaunch. Brand name withheld.

Collegiate apparel brand

Headless rebuild: weekly online sales up 3.4x.

A collegiate and Greek apparel brand moved to a headless storefront in September. Since launch the store has put together five straight weeks above $11K in online sales, more than triple its summer weekly average.

3.4x

average weekly online sales, Jun–Aug vs. late Sep–Oct

~4x

online sales, October 2026 vs. October 2025

5

straight weeks above $11K online

Shopify total sales over time, 2026 vs. 2025

Source: Shopify Analytics. Online sales only (storefront, Shop app, Facebook & Instagram); wholesale and in-person sales excluded. Brand name withheld. The two spikes in the chart are in-person event sales, which the figures above exclude.

Streetwear brand

From a stalled store to 17x online sales in the first full month.

We launched a new headless storefront and restarted paid media for a streetwear brand whose online store had nearly stopped selling. The first full month on the new site did 17x the month before.

17x

online sales, August vs. September

$13.2K

online sales in the best launch week

Shopify total sales over time, August to September

Source: Shopify Analytics. Online sales only (storefront, Shop app, Facebook & Instagram); wholesale and in-person sales excluded. Brand name withheld. Launch-period result; ad spend was reduced afterwards.

Book a free call - no obligation

Thinking about
going headless?

We'll look at your current store, your traffic and your catalog, and tell you plainly whether a headless build would pay for itself.

Book a free discovery call

Prefer to start with the numbers? Request a free MER audit.

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