Faith-based streetwear brand
Spend up, efficiency up: 7.0x MER in the biggest week.
From August, the month before we started, to October, Meta spend went from under $20K to over $30K a month and online MER rose from 3.3x to 4.7x, and the store went from about $2.0K to $5.7K a day in online sales. Tee offers and a new drop carried the October push, with creative and landing pages built to match each offer.
7.0x
MER in the week of Oct 12
8.8x
MER on the best single day
2.9x
daily online sales, $2.0K in August to $5.7K in October
3.3x → 4.7x
monthly online MER, August to October
MER = online sales ÷ Meta spend. Source: Shopify Analytics. Online sales only (storefront, Shop app, Facebook & Instagram); wholesale and in-person sales excluded. Brand name withheld. October through Oct 28. Chart shows all channels.